The Secret To Successful Addressable TV | Nielsen
ADVANCED TV TARGETING
Addressable TV: Niche Today, Mainstream Tomorrow, Part 2 | Oxagile
Addressable TV: Where Are We Now? - Kelly Scott Madison
TV's Biggest Media Companies Team Up to Create an Addressable Advertising Standard
OTT media buying and test strategies | AppsFlyer
Icareus Addressable TV advertising solution for HbbTV, OTT and SmartTV
The Difference Between Linear TV, Addressable TV, OOT & CTV | Attorney at Law Magazine
Overcoming the 7 challenges of implementing addressable TV advertising | Viaccess-Orca
Infographic: What You Need to Know About Addressable TV - Signal
Addressable TV: What It Is and How It Works
Addressable TV advertising guide for buyers and sellers
Addressable TV is on the rise and AudienceProject can help you measure it | AudienceProject
A Guide to Advanced TV Targeting
There is scale there': Myths of addressable TV advertising - Digiday
Addressable TV advertising guide for buyers and sellers
Sky's the Limit' on Addressable Ad Growth: SpotX's Matt McLeggon – Beet.TV
A LUMA-style Depiction Of TV As It Collides With Digital 01/23/2015
What's Next for Programmatic Media Buying? - Annalect
TV networks partner to standardize addressable advertising | Ad Age
Agency ad buyers say there isn't enough addressable TV inventory - Digiday
Addressable TV: Palpable tech progress but effectiveness questions remain
How addressable TV lets broadcasters compete with Google and Facebook
Addressable TV Advertising vs. CTV and OTT: Key Differences and Examples - Adelphic
