Coca-Cola unveils 'One Brand' strategy, new global campaign | Food Business News | January 19, 2016 08:52
49 Coca Cola Launch Of One Brand Strategy Taste The Feeling Creative Campaign Media Event Photos and Premium High Res Pictures - Getty Images
![PRODU | Rodolfo Echeverría from Coca-Cola: The campaign Taste the Feeling was created to echo in our consumers worldwide PRODU | Rodolfo Echeverría from Coca-Cola: The campaign Taste the Feeling was created to echo in our consumers worldwide](http://images.produ.com/noticias/0216/big-RodolfoEcheverriaCocaCola.jpg)
PRODU | Rodolfo Echeverría from Coca-Cola: The campaign Taste the Feeling was created to echo in our consumers worldwide
![Rodolfo Echeverría, vicepresidente de creatividad y conexiones de Coca Cola, en El Ojo de Iberoamérica - Marketing Directo Rodolfo Echeverría, vicepresidente de creatividad y conexiones de Coca Cola, en El Ojo de Iberoamérica - Marketing Directo](https://www.marketingdirecto.com/wp-content/uploads/2016/09/liderando-el-cambio-social.jpg)
Rodolfo Echeverría, vicepresidente de creatividad y conexiones de Coca Cola, en El Ojo de Iberoamérica - Marketing Directo
![One Brand strategy will bring in consistency: Rodolfo Echeverria of The Coca -Cola - The Hindu BusinessLine One Brand strategy will bring in consistency: Rodolfo Echeverria of The Coca -Cola - The Hindu BusinessLine](https://www.thehindubusinessline.com/migration_catalog/article18271588.ece/alternates/LANDSCAPE_615/bl30%20coca%203.jpg)
One Brand strategy will bring in consistency: Rodolfo Echeverria of The Coca -Cola - The Hindu BusinessLine
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De financiero a vicepresidente creativo global: la historia de Rodolfo Echeverría from El Locutorio Podcast - Listen on JioSaavn
![The Coca-Cola Company Chief Marketing Officer Marcos de Quinto delivers a speech during a presentation in Paris, France, January 19, 2016. REUTERS/Benoit Tessier Stock Photo - Alamy The Coca-Cola Company Chief Marketing Officer Marcos de Quinto delivers a speech during a presentation in Paris, France, January 19, 2016. REUTERS/Benoit Tessier Stock Photo - Alamy](https://c8.alamy.com/comp/2CK2TY6/the-coca-cola-company-chief-marketing-officer-marcos-de-quinto-delivers-a-speech-during-a-presentation-in-paris-france-january-19-2016-reutersbenoit-tessier-2CK2TY6.jpg)
The Coca-Cola Company Chief Marketing Officer Marcos de Quinto delivers a speech during a presentation in Paris, France, January 19, 2016. REUTERS/Benoit Tessier Stock Photo - Alamy
![The Coca-Cola Company VP of global creative, connections and digital, Rodolfo Echeverria, delivers a speech during a presentation in Paris, France, January 19, 2016. REUTERS/Benoit Tessier Stock Photo - Alamy The Coca-Cola Company VP of global creative, connections and digital, Rodolfo Echeverria, delivers a speech during a presentation in Paris, France, January 19, 2016. REUTERS/Benoit Tessier Stock Photo - Alamy](https://c8.alamy.com/zooms/9/fbc9091d2eba4b9fb6d3198f53a7a4e3/2cr60cf.jpg)